PENANG HOW NOW
PENANG HOW NOW is a campaign by Penang Harmony Corporation (HARMONICO) to present Penang’s Houses of Worship (HOW) today in a fresh lens through interesting perspectives and stories. Telling current people-centric stories through Penang’s houses of worship to show how the different races of Penang live harmoniously and meld, forming hybrid cultures and traditions today.
This campaign name aims to draw the attention of locals, including the younger generation — sparking their interest to learn more about the melting pot of cultures they are surrounded by through interesting and engaging bite-sized HOW videos, photo and article content available through current medium and platforms.
